Cynar Ricetta Originale was first created in 1949. It is an Italian aperitif that is flavoured with artichoke leaves. However this product tastes nothing like artichoke. Cynar is made with 13 different herbs, that is giving this drink its unique taste and aromas.
Recently, Cynar has been raising the wave of interest in bitter liqueurs among craft bartenders, and now it's enjoying much more prominence in British bars. Mixed with rye whiskey and sweet vermouth instead of Campari for a twist on the classic Negroni. Cynar substitutes remarkably well for other bitter liqueurs in a number of cocktails, and others have been built around its complex flavour.